Designing Mobile-Friendly Emails in Klaviyo: A Comprehensive Guide
Utilizing Klaviyo for Mobile Optimized Designs
In today's mobile-driven world, optimizing your email campaigns for mobile devices is crucial for engaging subscribers and driving results. With the default mobile optimization settings and customization tools offered by Klaviyo, creating mobile-friendly emails has become easier than ever. In this guide, we’ll explore the various options available in Klaviyo to design emails optimized for mobile and ensure a seamless user experience across devices!
1. Adjust Mobile-Specific Settings: Klaviyo offers several settings to customize your email design specifically for mobile viewing. These settings include:
Adjusting content margins: Modify the spacing around your content to optimize readability on mobile screens.
Resizing text and headings: Adjust the font sizes of text and headings to ensure they are legible on smaller screens.
Managing block padding: Customize the padding around blocks to create a visually appealing layout on mobile devices.
Header/Link Bar layout: Choose a suitable mobile layout for header or link blocks, such as stacking them vertically or horizontally.
Select Display Options for Mobile: To control the visibility of specific blocks on mobile or desktop devices, navigate to the Display Options tab for each block. This allows you to customize whether a block appears on mobile, desktop, or both, ensuring a tailored experience for your subscribers.
Stretch Images for Mobile: In Klaviyo, you can choose to stretch an image to the full width of the frame when viewed on mobile devices. This option is available in the Styles tab for any image block within the Block settings. By toggling the "Full width on mobile" option, you can optimize the visual presentation of your images on mobile screens.
Consider Column Stacking: For optimal readability on small screens, Klaviyo recommends stacking columns when designing email layouts. This can be achieved using the Columns layout or Split block options. However, if you prefer columns to appear side-by-side on mobile devices, you can utilize the Table block, which resizes columns to fit the screen while maintaining the side-by-side layout.
Test Across Email Clients and Devices: To ensure your email design renders consistently across various email clients and devices, it is essential to send previews & tests! Litmus is a great tool that offers a free trial and monthly paid plans. By previewing your emails using such tools, you can identify any compatibility issues and make necessary adjustments.
Analyze Mobile Open Rates: Understanding how your subscribers interact with your emails on mobile versus desktop devices can provide valuable insights. In Klaviyo's Deliverability tab, you can find the Performance by Email Client section, which shows the breakdown of open rates on mobile and desktop. Utilize this information to segment your audience and tailor your email campaigns accordingly.
Design Tips for Mobile Optimized Emails
Now that you've laid the foundation for mobile-friendly emails using Klaviyo, let's dive into some design tips that will make your emails shine on those tiny screens.
1. Keep Your Copy Concise: Less is More When it comes to mobile-friendly emails, brevity is the name of the game. Craft concise and scannable chunks of content that are easy for your readers to digest. Think bulleted lists, short paragraphs, and impactful headers. Remember, mobile screens are small, and your readers might be multitasking. Grab their attention efficiently and make sure your message is crystal clear.
2. Give Thought to Your Images: Prepare for the "Images Off" Experience Not all mobile devices display images by default, so plan for an "images off" experience. Make sure your email still makes sense and delivers value even if the images don't show up by using alt text. Let your descriptive body copy do the heavy lifting, supporting the surrounding text. Think of images as optional enhancements rather than the main attraction.
3. Keep CTAs Front and Center: Be Direct and Click-Worthy Busy readers on the go need clear instructions. Place your call-to-action (CTA) near the top of your email to make it highly visible and mobile-friendly. Catch their attention from the get-go and guide them towards the desired action. And don't forget about size—make those CTA buttons at least 44 x 44 pixels to ensure maximum clickability.
4. Leave Breathing (and Clicking) Room: Make It Easy to Engage Remember, mobile users have limited screen space to work with. Leave ample white space around links and CTAs to make them easily clickable. Nobody wants to accidentally tap the wrong button! Avoid stacking links on top of each other to prevent confusion and encourage seamless interaction.
Congratulations! You're well on your way to mastering the art of designing mobile-optimized emails with Klaviyo.
By keeping your copy concise, preparing for images-off scenarios, keeping your CTAs front and center, leaving room for easy clicking, and testing your emails diligently, you're well on your way to captivating your audience on any device.
Remember, mobile-friendly email is no longer a luxury—it's a necessity. Embrace responsive email design, leverage the power of Klaviyo's customization options, and make your emails shine like never before. Stay ahead of the mobile trend, and watch your email marketing efforts thrive in this mobile-driven era.
Happy emailing!